Power of Habit: Why We Do What We Do, and How to Change (Paperback)
Customer psychology and behavior has always fascinated me. Why do people
act or not act on certain information, buy or not buy particular items?
The question obviously intrigued NY
Times investigative reporter Charles Duhigg as well; the resulting answer to his curiosity is the bestselling book The
Power of Habit.
It is by understanding habits that Starbucks trains their employees to
give superior service. It also led Coach Tony Dungy to Super Bowl
success, allowed Proctor & Gamble to transform a dying product into a
billion dollar cash cow, and guided Paul O’Neill when re-energizing
The Power of Habit works on several different levels: it
is well researched (as 60+ pages of end-of-book notes will attest to),
entertainingly written (a bevy of captivating stories accompany the
latest findings on brain activity and human behavior), and, most of all,
readily applicable to both the reader’s personal and business life.
About the Author
Charles Duhigg is an investigative reporter for "The""New York Times." He is a winner of the National Academies of Sciences, National Journalism, and George Polk awards, and was part of a team of finalists for the 2009 Pulitzer Prize. He is a frequent contributor to "This American Life," NPR, "PBS NewsHour, " and "Frontline." A graduate of Harvard Business School and Yale College, he lives in Brooklyn with his wife and two kids.